Custom Survey Research
Rockport designs and implements survey research to help organizational stakeholders better understand their market opportunities. We know your goals and business challenges are unique, so we take a custom approach to each and every project we take on. Our staff members have extensive backgrounds in complex survey design, utilizing various survey methodologies (e.g., online, offline, mixed mode), and conducting data analysis. A properly designed survey instrument and the proper analytic technique are the cornerstones of any meaningful survey research project. Some of the types of survey research we perform include:
Consumer Research
A holistic understanding of consumers is key to meeting a variety of strategic goals within any organization. Rockport’s custom solutions combined with our marketplace knowledge and access to a number of syndicated research programs gives us a robust perspective on consumer behavior.
Psychographic Segmentation
Uncovering the attitudinal drivers behind consumer behavior is key in crafting any meaningful marketing program. Our team can work with you to develop custom psychographic segmentations or to synthesize custom research with “off the shelf” segmentation systems.
Product Development & Pricing
Product & pricing research is key for any go-to-market strategy. Rockport can design research to help align product attributes with market demand. Additionally, we can employ conjoint/choice analysis to help to with pricing and to develop an optimal set of product attributes.
Additional survey research expertise includes:
- Market Sizing & Opportunity
- Brand Research
- Customer Satisfaction & Loyalty
- Linking custom survey results to internal or external databases