Foundational Research Conducted for Visit Annapolis & Anne Arundel County
March 15th, 2020 |
Rockport conducted a series of research studies for Visit Annapolis & Anne Arundel County to act as a foundation for strategic planning and ongoing visitor analysis. The studies included:
A visitor intercept surveys to profile visitors and assess their perceptions and attitudes around Annapolis as a destination and better understand key drivers of visitation.
An economic impact study: Rockport Analytics worked with Visit Annapolis to measure and analyze the full economic contribution that visitors made to the Anne Arundel County economy in 2018. Finding from this study show that Anne Arundel County welcomed 6.3 million visitors who spent more than $1.5 billion on travel-related goods and services. Of the $1.5 billion in visitor spending, nearly $1.2 billion was retained in the Anne Arundel County economy supporting more than 17,370 jobs and generating close to $343 million in tax receipts.
A resident sentiment survey: Rockport surveyed residents to gain residents’ perceptions of visitors and the impact they have on the local community.
An assessment of the short-term vacation rental (STVR) market: Rockport sized the market for short-term vacation rentals in the county and analyzed growth, composition, and the local tax revenue impacts the STVR market.
Download reports from the research here.