Rockport’s COVID-19 Travel Impact Index Assists Indiana’s Tourism Industry in Developing a Roadmap for Recovery
July 10th, 2021 |
The Indiana Destination Development Corporation (IDDC) commissioned Rockport Analytics to develop an index to measure the ongoing impact of the COVID-19 pandemic on the leisure and travel-related (LTR) sectors throughout the state. The study included a series of surveys to gain measures of consumer and business sentiment. Survey results were combined with other high-frequency indicators such as unemployment claims, epidemiological metrics, hotel demand, and TSA throughput to create a comprehensive view of performance across the LTR sectors. Watch Elaine Bedel of the IDDC discussing some of the results on Inside Indiana Business.