Our Focus

Rockport Analytics is a leader in global market research and insight. We provide the guidance to help you observe the past, measure the present and make sense of the future.

Leadership Team

Rockport’s analysts have a wealth of experience in helping top destinations, travel suppliers and associations plan for the future.

Contact Us

Contact us today to find out how Rockport Analytics can help drive your organization’s success.
Call: 866-481-9877
Email: info@rockportanalytics.com

Event ROI Calculator

What does an event or meeting mean to your destination? Our event ROI calculator can help you quickly quantify the economic benefits.

learn more

What’s New at Rockport?

Tourism isn’t just a part of Florida’s economy—it’s a driving force. A VISIT FLORIDA-commissioned study, conducted by Rockport Analytics, highlights the continued strength of Florida’s tourism industry in 2023. Florida’s tourism sector contributed $127.7 billion to the state’s economy. The state welcomed 156.9 million out-of-state visitors, with international travel rebounding by 19.6%. Tourism supported over 2.1 million jobs—14% of Florida’s nonfarm employment—and generated $36.9 billion in tax revenue, saving each household an estimated $1,910 in state and local taxes. Learn more.