Event ROI Calculator
What does an event or meeting mean to your destination? Our event ROI calculator can help you quickly quantify the economic benefits.
What’s New at Rockport?
Tourism isn’t just a part of Florida’s economy—it’s a driving force. A VISIT FLORIDA-commissioned study, conducted by Rockport Analytics, highlights the continued strength of Florida’s tourism industry in 2023. Florida’s tourism sector contributed $127.7 billion to the state’s economy. The state welcomed 156.9 million out-of-state visitors, with international travel rebounding by 19.6%. Tourism supported over 2.1 million jobs—14% of Florida’s nonfarm employment—and generated $36.9 billion in tax revenue, saving each household an estimated $1,910 in state and local taxes. Learn more.