Introducing Rockport’s COVID-19 Travel Impact Barometer (TIB)

April 6th, 2020 |

The COVID-19 pandemic has slammed the brakes on economic activity over the past month. The travel and tourism industry along with its key component sectors – accommodations, transportation, retail, entertainment & recreation, and food & beverage services – have all been hit particularly hard. Now is a critical time for destination marketing organizations (DMOs), travel suppliers and stakeholders throughout the industry to analyze the impact of the pandemic and begin to map a plan for recovery.

To help support this planning, Rockport has developed a Travel Impact Barometer (TIB), a model that assesses the risk that COVID-19 poses to travel destinations and suppliers across a number of key factors & metrics:

1. Economic Indicators
2. Scientific/Epidemiological Factors
3. Political/Social Measures
4. Traveler Sentiment & Behavior

Our model can be customized and used to track the ongoing threat posed by COVID-19 as well as to forecast travel activity as the pandemic evolves. By leveraging real-time data and forecast scenarios, destinations and travel suppliers can better position marketing and operational strategy as we begin to recover from this sharp and unprecedented downturn.

Please contact us if you would like to get more information about the Travel Impact Barometer (TIB) or discuss how we might be able to support your organization through this extremely challenging time.