Survey Research

Rockport designs and implements survey research to help better understand market opportunities.  We know your goals and business challenges are unique, so we take a custom approach to every project we take on.

Some of the types of survey research we perform include:

Consumer Research

A holistic understanding of consumers is key to meeting a variety of strategic goals within any organization.  Rockport’s custom solutions combined with our marketplace knowledge and access to a number of syndicated research programs gives us a robust perspective on consumer behavior.

Psychographic Segmentation

Uncovering the attitudinal drivers behind consumer behavior is key in crafting any meaningful marketing program.  Our team can work with you to develop custom psychographic segmentations or to synthesize custom research with “off the shelf” segmentation systems.

Product Development & Pricing

Product & pricing research is key for any go-to-market strategy.  Rockport can design research to help align product attributes with market demand.  Additionally, we can employ conjoint/choice analysis to help to with pricing and to develop an optimal set of product attributes.

Additional survey research expertise includes:

  • Market Sizing & Opportunity
  • Brand Research
  • Customer Satisfaction & Loyalty
  • Linking custom survey results to internal or external databases