Preliminary Estimates Show that Super Bowl LII Will Bring an Estimated $407 Million in New Spending to the Minneapolis-St. Paul Economy

June 5th, 2015 |

A recent study conducted by Rockport Analytics expects Super Bowl LII, which will take place in 2018 at US Bank Stadium in Minneapolis will bring $407 million in new spending in the Minneapolis-St. Paul metro area.  This will come from both the local travel spending of 125,000 expected visitors and an estimated $122 million of local game/event operations expenditures. About $68 million in regular tourism activity will be displaced by the event, however, resulting in net incremental spending of $338 million. Given the direct, upstream, and downstream impacts of that spending, MSP will realize a net new contribution to the regional economy of $343 million. During which, over 5,000 jobs will be supported at an array of local businesses paying wages of $242 million.