Unlocking Northwest Vietnam’s Tourism Potential: A Comprehensive Destination Assessment

November 20th, 2024 |

This research study, commissioned by the Gender Responsive Equitable Agriculture and Tourism (GREAT) Program and conducted by Rockport Analytics, presents an in-depth analysis of tourism in Vietnam’s Son La and Lao Cai Provinces. It offers valuable insights into visitor demographics, travel behaviors, and strategic opportunities for growth in the post-pandemic landscape.

Key findings highlight Son La’s appeal to domestic and international travelers, driven by cultural experiences, adventure tourism, and farmstays/homestays. However, challenges such as infrastructure limitations and service quality gaps present opportunities for strategic investment. With an estimated 3.6 million visitors in 2022, the report identifies actionable priorities, including infrastructure upgrades, accommodation improvements, eco-tourism development, and enhanced digital marketing strategies.

This research serves as a crucial resource for tourism operators, government agencies, investors, and development partners looking to capitalize on Northwest Vietnam’s growing tourism market. Explore the full report to review key findings from our study.