Super Bowl 50 A Boon for the Host City, Business Travel

February 1st, 2016 |

This weekend’s big game is set to generate roughly $350 million in value added to the Bay area, including more than $68 million in direct business travel spending associated with corporate sponsorships, media, NFL operations and ancillary events. For business travelers, the Super Bowl has become the preeminent business development event of the season. The power of a major event such as the Super Bowl is enormous because of what it attracts – business leaders, corporate sponsors and diehard fans.  The event also helps to showcase the Bay Area to business leaders as a potential place to host conferences, conventions and other major events in the future. Learn more.