Super Bowl XLVI Generates $278 Million in Economic Impact for Indianapolis

July 20th, 2012 |

the Indianapolis Super Bowl host Committee commissioned Rockport Analytics to conduct a study to measure the benefits of Super Bowl XLVI to the Indianapolis economy.  Our study found that a total of $278 million was added to Indy’s GDP as a result of the big game in February.  Our conservative total accounts for the estimated displacement of visitor spending that would have occurred had Super Bowl XLVI not been in town.  As a result of the game and accompanying events, $176 million was added to area payrolls and a total $76 million made its way into tax coffers including $37 million in federal tax receipts, $22 million in state tax receipts and $18 million in local tax receipts.  Learn more.