Trade Show Has Significant Impact on International Visitation to the U.S.

February 5th, 2014 |

A recent study conducted by Rockport Analytics finds that the 2013 IPW trade show and international marketplace, which was hosted in Las Vegas, NV, will lead to 8.8 million international visitors to the U.S. over the next three years.  These visitors will spend an estimated $28 billion in spending on goods and services in the U.S. market leading to a direct economic impact of $16 billion. IPW is the U.S. Travel Association’s annual event and the travel industry’s premier international marketplace, bringing travel buyers and suppliers together for three days of intensive pre-scheduled business appointments. These appointments lead to direct booking of international visitors into destinations across the U.S. Additionally, the show creates an enormous impact on the future visitation of the event’s host city.  As a result of hosting IPW in 2013, Las Vegas will receive an estimated lift in international visitation of over 1 million passengers over the next three years.  These visitors will spend an estimated $1.6 on goods and services, and a direct economic impact to the Las Vegas economy of $891 million. Learn more.